Coming November 2027
Get Found. Get Chosen. Get Booked.
The practical guide to attracting, converting and keeping more customers. Written for business owners, not marketers.
Most marketing books stop at the lead. This one carries on to the paying customer and the repeat customer, because that is where small businesses actually lose money.
What you get for registering
Register today and these are yours, free, whether or not you ever buy the book.
01
The first two chapters, before anyone else. Chapter 1 explains why most businesses do not need more marketing. Chapter 2 gives you the one calculation that decides everything else: what a customer is actually worth to you. Read them before launch. If they are not useful, you have lost nothing.
02
The launch price. Registered readers pay the launch price on the day. The paperback will be £9.99 at full price.
03
The free toolkit. The checklists, templates and calculators that would not fit in a book, kept up to date online:
- A missed-call text-back message you can switch on this week
- A quote follow-up sequence, day 1, day 3, day 7
- A review request message that people actually respond to
- A Google Business Profile checklist
- A customer value calculator, so you know what you can afford to pay for a lead
- More added as the book gets closer
04
Your four-minute scorecard and personal report. The diagnostic from the front of the book, online. Sixteen honest statements, four scores, and a one-page report for your weakest stage with the templates to fix it.
05
A free 30-minute strategy call with me, one to one. We will find the stage where your business is leaking the most customers, and the first thing to fix. No charge, and nothing to buy.
First 100 registrations only
What is inside
It is short on purpose. Around 150 pages, twenty-two chapters, and every chapter answers the same question: is this right for my business, what will it cost me, and how do I actually set it up.
It follows the three stages every customer goes through, in order.
1
Get found.
- How to get onto the first page of Google, step by step.
- Getting found on Google Maps, where local customers actually look.
- How to make AI tools mention your business instead of your competitors.
- The channels that sound good but waste your money.
2
Get chosen.
- Why they pick you and not the other three tabs they have open.
- The one job your website has, and why most websites fail at it.
- Getting reviews that people actually read and trust.
- Turning a maybe into a yes.
3
Get booked.
- Answering every enquiry in minutes, not days.
- The follow-up that turns quotes into paying jobs.
- How to automate the boring admin for the cost of a coffee a day.
- Keeping the customers you already have, because they are your cheapest growth.
Plus a diagnostic at the front that tells you which stage to fix first, a 90-day plan for where you are starting from, a chapter on mindset and the company you keep, AI used inside every job rather than as a separate religion, how to build your own tools without a developer, and the handful of numbers that tell you whether any of it is working.
Register for launchYou can do everything in this book without buying anything else from me. I would rather you did that than did nothing.
Who I am
I'm Ajay Dhunna. I run a digital marketing agency in Birmingham. Before that I was a software engineer, and before Google existed I was working out how to get websites found on Yahoo and Altavista.
For over twenty years I have been making marketing produce enquiries and customers for small businesses: garages, dentists, solicitors, trades, recruitment firms, and my own ecommerce business. I have also read a lot of reports that agencies sent my clients which meant nothing. This book is partly a reaction to those.
I am not a guru and I have no ambition to be one. I am a business owner who has seen what works and what does not, more times than I would like, and I would rather you learned it from a book than from your own bank balance.
I wrote this book with the help of AI, and I say so in the book. Twenty years of experience went in. The AI does not run an agency. I do.
My first book hit number one in its category on Amazon
[Review 1, pasted word for word from Amazon]
[Review 2]
[Review 3]
Questions people ask
What does registering cost?
Nothing. And it does not commit you to buying the book.
Will you ring me?
Not unless you want me to. You will get the two chapters, the toolkit and the launch news by email. If you ever want to talk, there is a link in those emails, and it is your call.
Who is the book for?
Owners of small and growing businesses, and the person inside a business who has ended up responsible for marketing without being a marketer. If you run a large marketing team, it is probably not for you.
When is it out?
November 2027. Registered readers hear first.
How much will it be?
£9.99 paperback at full price. Registered readers get the launch price. The toolkit is free.
What do you do with my email?
I send you the chapters, the toolkit and the launch news. One-click unsubscribe. Never sold or shared.